The transformational power of sport allows for the creation of programmes which aim to inspire young people to be more active, take ownership of their own physical well-being, while at the same time, allows for the development of positive attitudes, behaviours and life skills, which are critical in the development of young people. Atlantic has partnered with various organisations to deliver programmes for young people to aid in their overall development.
Atlantic Sports Ambassadors
|The successes of our national athletes serve as a source of inspiration for thousands of children across Trinidad and Tobago. Atlantic has partnered with six (6) of our brightest sporting talents in an effort to motivate children and encourage them in their own pursuit of sporting excellence.|
Atlantic Real Madrid Foundation Social Sports School
|In 2011, Atlantic partnered with the Real Madrid Foundation – the social responsibility arm of popular Spanish club, Real Madrid – to offer a youth intervention centred on the sport of football. The Atlantic Real Madrid Foundation Social Sports School offers tactical and life skills development to both boys and girls, between the ages of 7-14.|
The school is based at the St Dominic’s Home in Belmont and targets children from at-risk communities in and around Port of Spain. Sessions include football training, counselling sessions with the kids and their parents, physiological assessments, nutritional guidelines, basic literacy education and life skills sessions.
On average, 80 children have participated each year of the programme since its launch in 2011. Coaches have also benefitted from training sessions with Real Madrid coaches, to enable them to better deliver the objectives of the programme.
• Real Madrid Foundation
WIPA in the Community
|The West Indies Players Association (WIPA) is the representative body for cricket players throughout the Caribbean. It shares a core objective with Atlantic - to develop young persons through healthy lifestyles and sport.|
In 2008, Atlantic agreed to partner with WIPA on the pilot and model for this intervention at community level, with a core group of nine (9) primary schools in Point Fortin. Today, there are over 1,800 participants from 23 primary and secondary schools from La Brea to Icacos. Sessions take place during the schools’ allocated Physical Education periods, as well as after school, with vacation camps scheduled in the Easter, August and Christmas breaks.
WIPA in the Community has allowed young persons to develop their technical ability in the sport, as well as positive behaviours and life skills critical to their overall development. Additionally, the programme also aims to ensure that the quality of coaching is of the highest standard, and recently 25 coaches from the community were certified through Cricket Australia, attaining a Level One Community Coaching Certification.
In 2013, the programme celebrated the selection of a participant from the programme to the national women’s Under-19 team.
In 2014, an Under-13 boys’ team was selected from the programme’s “Elite” players to participate in the 3rd Annual Charlie Griffith Preparatory Tournament in Barbados, where the team made it to the semi-final round of competition.
• West Indies Players’ Association
Atlantic National Primary Schools’ Cricket League
|For the past 11 years, Atlantic has been the sponsor of the National Primary Schools’ Cricket League. The competition is organised by the National Primary Schools’ Cricket Board, under the auspices of the Ministry of Education.|
This competition is open to primary school students across Trinidad and Tobago – both boys and girls – and provides an opportunity for children to be exposed to the fundamentals of the game, as well as competition on a district and national level.
At the end of the competition, the top 90 cricketers from the four districts (North, South, Central and Tobago) are selected to attend the annual Cricket Development Vacation Camp, which is hosted by the Trinidad and Tobago Cricket Board (TTCB). This three (3) week camp facilitates specialised training for these boys and girls, facilitating their development and growth in the sport and creating further opportunities for them to excel at the more senior levels of the game.
Results – 2014 season:
• Boys’ Championship Title: Whim Anglican Primary School; Runners-up: Rochard Douglas Presbyterian Primary School
• Girls’ Championship Title: Moruga RC Primary School; Runners-up: Rochard Douglas Presbyterian Primary School
Atlantic National Primary Schools’ Football League
|Atlantic has been the title sponsor of the National Primary Schools’ Football League for the past 10 years. The tournament is hosted in partnership with the National Primary Schools’ League, under the auspices of the Ministry of Education.|
Over 3,200 boys and girls across Trinidad and Tobago participate in this competition during the first term of the academic year. The competition affords the students the opportunity to gain a broader tactical knowledge of the sport of football, develop their technical abilities in a structured, disciplined environment, and put these abilities to the true test in a competition comprising of other primary school children from across the country.
As part of our commitment to ensure the long-term development of this programme, Atlantic also facilitates a three-day development camp for the top 50 boys and girls coming out of the league for the season. The Atlantic Football Development Camp, now in its fourth year, is hosted after the championships and is run by coaches from English Premier League club, Manchester United, F.C. This camp focuses both on the tactical and behavioural development of the players, and the coaching capability of local coaches. In this way, we are creating opportunities for the advancement of football in local communities, which inevitably will feed into national development of the sport.
Atlantic National Primary Schools’ Track and Field Championships
|Our partnership with the National Primary Schools’ Track and Field Association allows us to facilitate the development of track and field among primary school students.|
The competition comprises of zonal and district meets, as well as a nationwide 3K race, ahead of the one-day championship event. Over 400 primary schools participate in this event annually.
Atlantic recognises that the future success of our athletes at international events such as IAAF World Championships and the Olympic Games depends on the foundational development of tactical skills at a very early age. In this way, we seek to support the abilities of our youngest talents in an effort to pave the way for their future accomplishments for Trinidad and Tobago.
Results – 2014 season:
• First Place: Port of Spain Education District
• Second Place: Tobago Education District
• Third Place: Victoria Education District
Atlantic Coaching Excellence (ACE) Programme
|The Atlantic Coaching Excellence (ACE) Programme seeks to equip coaches at the primary school level with the necessary skills and knowledge via formal certification to support the long-term development of the National Primary Schools’ Cricket League, and the National Primary Schools’ Football League.|
Atlantic is the title sponsor of these national programmes. The programme will expose coaches to training which will assist them in more effectively delivering training and mentoring to children of that age.
The ACE Programme aims to have certified football and cricket coaches in every primary school across Trinidad and Tobago. Through the programme, Atlantic hopes to increase the number of coaches at the primary school level in these disciplines in the first instance, and subsequently also in track and field. In doing so, there will be greater access to coaching, and it is anticipated that this would mean that more primary schools would be more actively involved in sporting programmes.
Now in its second year, ACE has facilitated internationally accepted certification for over 400 primary school coaches. ACE cricket training is coordinated by the West Indies Players’ Association (WIPA) in conjunction with Cricket Australia, while Atlantic has partnered with the Trinidad and Tobago Football Association (TTFA) to certify primary school football coaches.
Additionally, the programme also facilitates a one-day symposium for both cricket and football coaches which is aimed at reinforcing the importance of a coach’s role as mentor and advisor to young children and supporting coaches in non-technical areas such as nutrition, motivation, leadership and recognising children with special needs.
Atlantic Primary School Tennis Programme
|Atlantic is now offering primary school children in Point Fortin an opportunity to learn the game of tennis through the Atlantic Primary School Tennis Programme. This new sporting programme, established in 2013, is facilitated by Atlantic in partnership with the Trinidad and Tobago Tennis Association and has an enrolment of over 250 students from nine (9) primary schools from the community.|
Atlantic is now offering primary school children in Point Fortin an opportunity to learn the game of tennis through the Atlantic Primary School Tennis Programme. This new sporting programme, established in 2013, is facilitated by Atlantic in partnership with the Trinidad and Tobago Tennis Association and has an enrolment of over 250 students from nine (9) primary schools from the community.
The programme uses the “Play and Stay” method, which uses softer tennis balls and a smaller court which are more suitable for primary school children. The programme will teach children in the basic techniques of the game, as well as allow for the identification and nurturing of outstanding talent among players.
Atlantic Aquatic Programme and the Atlantic Primary Schools Invitational Swim Meet
|The Atlantic Aquatic Programme commenced in February 2013, targeting primary school children in Point Fortin. The programme aims to offer technical development and training, as well as increase interest and appreciation for the sport of swimming. Over 290 students from 10 primary schools participate in this programme, which takes place at the local community pool.|
This programme also supports the Atlantic Primary Schools’ Invitational Swim Meet which Atlantic has been hosting for the past five (5) years in Point Fortin. This programme was initially exclusive to schools in the Point Fortin community, but has since been extended to include participation from schools and clubs outside the community. Over 30 schools and clubs from across the country have since participated in this event.